Friday, July 2, 2010

La Cense Beef Truck

"La Cense Beef Truck"
Cuisine: American
Grub: Steakburger and a pickle: $7.50
Date: Friday, July 2 at 11:45am
Delivery: Call 1-800-935-4699 with (undisclosed) minimum order
Review: This green-and-blue truck just started parking on Wall Street a week ago. Big sky country meets big finance with an eco sensibility. That's how I'd market this truck to Hollywood producers. The burger is precooked to well-done and not all that juicy. But it's not too dry either. It is well-seasoned and the beef flavor is delicious. I'm not a big fan of grass-fed beef. To my palate, it's too dense. The sauteed onions and soft bun were a nice contrast to the density however. My husband would love this. And HD kept asking for more. Don't be fooled by the small silver package this burger comes in. It's a big chunk of meat. Still, I think you should get a freshly cooked burger for seven bucks. But might be a good lunch outlet for bond traders worried about the BP spill. (Small gripe: I ordered a hamburger, but the worker gave me a cheeseburger. I didn't realize until we were several blocks away. But nice touch placing the cheese on the bottom and the onions on the top.)
I ordered a pickle for 50 cents. It was way too salty and not cured enough. More like a salty cucumber.
Usually, I'd say beware of trucks with a slick painting job. But this truck is clearly a marketing gimmick for La Cense Beef, which, and I'm guessing here, is trying to become a high-end Omaha Steaks. There's a pamphlet at the truck window about all the raw meat you can order to cook at home. (La Cense? You'd think America was beyond the mystique of Haagen Daaz and other fake Euro names. )
Rating: 3 pita. I'd go back next week.

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